They take a ‘less is more’ approach to their brand and especially when it comes to ingredients. All products are unpasteurized and incorporate some element of fermentation, meaning they maintain all the positive probiotic and microbial cultures. They also come in both alcoholic and non-alcoholic formats, providing a refined drinking experience and socially accepted beverage option for those who choose not to consume. The social media ties the brands friendly vibe into visually appealing, community building, educating, and entertaining content on a monthly basis.